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Watch Pro 2024 - Backes & Strauss x Azat Mard
Backes & Strauss has teamed up with menswear brand Azat Mard to produce a watch that celebrates both British and Armenian heritage.
Backes & Strauss creates unique charity watch for auction at WatchPro Salon
Backes & Strauss has made a unique version of its W1 AM watch that will be auctioned for charity at this year’s WatchPro Salon in London...
Femina 2024 - Signs of a (good) time
Telling time is not a watch’s only job. When a timepiece is aesthetically pleasing, it becomes hand jewelry and instantly elevates a forearm to a style hotspot…
Vartkess Knadjian’s visit to WPHH 2024, Japan
Backes & Strauss, the world’s oldest diamond company, is thrilled to announce the recent visit of CEO Vartkess Knadjian to Japan…
Bloomberg UK 2024 - Gem-Set and High Design Watches Have Found Their Time to Shine
Big brand watchmakers and auction houses alike are finding that customers want bold statement pieces as well as high complications…
Visit of Levon Knadjian to Japan in December 2022
A group of very selected guests was invited to meet with Levon Knadjian and the WCC team to view the latest collection, Japan…
SIAR 2022 – Backes & Strauss makes a debut in Mexico
Backes & Strauss was delighted to make its debut at the Salón Internacional Alta Relojería (SIAR) 2022 in Mexico …
WPHH 2022 – first show since 2019!
Held at the Grand Malagny - Backes & Strauss joined Franck Muller and Cvstos to showcase their latest collections…
Backes & Strauss Announces ‘The Vitesse Collection’ in Collaboration with HRH Princess Michael Of Kent
Backes & Strauss is delighted to announce the upcoming release of The Vitesse Collection of watches in collaboration with Her Royal Highness (HRH) Princess Michael of Kent…
Autumn’s Gold Rush
A key essence of this colour is the inimitable contrast it creates with everything surrounding it. At Backes & Strauss, we have personified this element with our exclusive range of black stainless-steel watches.
Backes & Strauss at Watches & Jewels 2019
On the 8th of August 2019, Backes & Strauss had the pleasure of exhibiting its latest scintillating timepieces at Watches & Jewels, a one day watch collector's experience in the heart of Mayfair, London.
HRH Prince Michael of Kent Visits Japan to Launch New Collection
Backes & Strauss were delighted to welcome His Royal Highness Prince Michael of Kent to Japan to launch the new luxury diamond watch collection.
The Luxury of Personalisation
Watches are now objects of self-expression, allowing the luxury of bespoke design for his or her’s unique style to appear on the wrist. Discover Backes & Strauss personalisation services.
Backes & Strauss’ Royal Agenda
Deeply rooted in British concept of luxury, London-based diamond watchmaking brand is taking a step towards partnering with the royalty to create the unique watch collection.
A Whirlwind of a Watch
Backes & Strauss has a long history of creating tourillon watches with skeleton movements. Please welcome the newcomer - Piccadilly King Tourbillon.
Regency on the Wrist
Inspiration behind Backes & Strauss oval-shaped watched is not an ordinary story. It is linked to the British origins of the diamond watch brand and its 230-years concept of luxury.