create your bespoke watch

As Masters of the ultimate bespoke timepiece, whether it’s to celebrate a milestone or to make an exceptional timepiece that emulates individuality, Backes & Strauss is honoured to accompany its clients in their pursuit of owning a unique masterpiece.

Customised dials

Backes & Strauss dials are the true work of art. Taking the unique skills and craft of over 100 processes which go into creating a single dial, each of them is celebration of a mastery and dedication, allowing an unlimited variety of colours, materials and diamond setting. For the most demanding client, there is always the story to tell through the dial using Metier d’Art technics of Backes & Strauss craftsmen.

Engraving, enamelling, colouring, painting are just a few of the most sophisticated options of what we offer using the ideas and inspiration from the very personal stories of our customers.

Personalised EngravinG

From the carefully curated classic case shapes, the customer is able to choose the material, type of the setting, variety of ethically sourced high-quality gemstones, cut to fire out its best brilliance.

Additionally, Backes & Strauss offers the personalised engravings options, bespoke setting at the back of the case and movement decoration, which will meet the expectations of the more discerning clientele. Engraving, enamelling, colouring, painting are just a few of the most sophisticated options of what we offer using the ideas and inspiration from the very personal stories of our customers.

Expert Diamond Sourcing

Polishers at Backes & Strauss have perfected the Ideal Cut and are able to obtain the best cut for the maximum beauty and brilliance of the diamond with its 58 facets, revealing hearts & arrows motif. Each classic watch is set with at least one Ideal Cut diamond in the crown, a real signature of the brand. Baguette cut diamonds are used for its Masterpieces.

A variety of other cuts are used for ladies’ watches with diamond bracelets. When creating its watches, Backes & Strauss uses diamonds, which are graded as Flawless, Internally Flawless and Very Very Slightly Included. Our masterpieces come with a booklet, which includes the GIA certificate for each of the diamonds within the watch to evident its clarity, colour, cut and weight.

The Definition of Luxury

In the bygone era, luxury was coveted by Kings and Queens. Royalty would seek the best craftsmen within their respective fields to commission a desired object of luxury; whether it be furniture to adorn their private apartments or a clock for their Great Hall.

For the chosen craftsman, creating a unique piece for His or Her Majesty was seen as a mark of unrivalled recognition. This royal seal of approval would elevate the craftsman to the status of master, that would, in turn, grant him commissions and demand abound from the nobility and aristocracy. After all, if the object and artistry in question was fit for a King or Queen, it received unquestioned unanimity.