history & heritage
“We wanted to combine mastery in diamond-cutting with mastery in watchmaking; two crafts requiring a high amount of skill, precision and attention to detail. While searching for a partner watchmaker, Backes & Strauss chose to work with the Franck Muller Group because of its revolutionary creative philosophy of combining tradition with modernity, an attribute Backes & Strauss shares. ”
TIMELINE
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1789
CREATION OF BACKES & STRAUSS
In the year of the French Revolution, Georg carl Backes, the founding father of the company, was first registered as a goldsmith in Hanau, Germany.
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1814
BACKES & STRAUSS IN LONDON
Johann Franz, Georges Backes' son, opened a branch office in London at 10 Hatton Garden - London. Even though the building no longer exists, the Backes and Strauss group still has offices in London on Jermyn Street - Mayfair.
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1819
BACKES & STRAUSS JEWELLERY MANUFACTURERS
Jewellery manufacturing operations set up in London UK, Hanau Germany and Paris, France.
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1856
MAX STRAUSS JOINS THE COMPANY
Max Strauss, the second founding father, entered the London office in 1856. Fifteen years later he was managing JF Backes & Co and two years later the company started trading as Backes and Strauss.
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1878
OFFICIAL REGISTRATION OF THE BACKES & STRAUSS HALLMARK
The Backes & Strauss hallmark was officially registered in London’s Goldsmiths’ Hall in 1878.
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1904
BACKES & STRAUSS WORLDWIDE EXPANSION
Towards the turn of the century, Mr. Ben and Mr. Frank Strauss travel extensively establishing business relationships and promoting Backes & Strauss in Alexandria, Vienna, Rome, Bucharest, Paris, Japan, Singapore and India.
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1953
CREATION OF THE ANTWERP OFFICE
Antwerp office is founded by Gerald Stroud under the direction of Robert Lee and Gustave Ponet.
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1957
BACKES & STRAUSS SETS UP AN OFFICE IN MELBOURNE, AUSTRALIA
Backes & Strauss carries on expanding rapidly, opening a new office in Melbourne, Australia.
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1976
VARTKESS KNADJIAN JOINS BACKES & STRAUSS
Vartkess Knadjian joined the company and took over the reins of the Antwerp office by 1982 after Robert Lee retired
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2000
VARTKESS KNADJIAN BECOMES THE GROUP CEO
Robert Lee, the former Managing Director, retires and Vartkess Knadjian takes over the reigns of the Antwerp office.
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2006
THE MEETING OF MASTERS
Backes & Strauss gets into strategic tie-up with the Franck Muller Group and launches its flagship collection of Regent, Berkeley & Piccadilly watches in November 2006.
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2007
BACKES & STRAUSS TIMEPIECES FIRST SHOWCASE
Backes & Strauss showcases its watch collection for the first time at WPHH. Retail launches in Harrods, Asprey and Theo Fennel in London. Subsequent launches in USA, Japan, Italy, Canada and France.
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2010
BACKES & STRAUSS UNVEILS ITS NEW JEWELLERY COLLECTION
Backes & Strauss showcases its luxury jewellery collection for the first time at WPHH 2010 (World Presentation of Haute Horlogerie in Monaco).
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2012
LAUNCH OF THE REGENT DIAMOND JUBILEE WATCH AT HARRODS, LONDON
The Diamond Jubilee Collection is aptly a Regent, designed, crafted and inspired by our Diamond Queen, Her Majesty Queen Elizabeth II, 1952 – 2012, in celebration of her 60 year reign.
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2014
THE RELEASE OF THE PRINCESS ROYAL COLLECTION
The Princess Royal Collection presents high jewellery watches set with white, pink and yellow diamonds, rubies and emeralds, combining rare gemstones, intricate diamond cuts and refined Swiss craftsmanship.
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2015
BRAND BOUTIQUE OPENING IN LONDON, MAYFAIR
Backes & Strauss opened a brand boutique in the heart of Mayfair, London, showcasing its intricate timepieces inspired by British heritage and architecture.
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2016
LEVON KNADJIAN JOINS THE COMPANY
The son of the CEO Vartkess Knadjian joins the family business. He continues a legacy rooted in craftsmanship and heritage and brings a fresh perspective to the brand.