Backes & Strauss has teamed up with menswear brand Azat Mard to produce a watch that celebrates both British and Armenian heritage.

Backes & Strauss has made a unique version of its W1 AM watch that will be auctioned for charity at this year’s WatchPro Salon in London...

Telling time is not a watch’s only job. When a timepiece is aesthetically pleasing, it becomes hand jewelry and instantly elevates a forearm to a style hotspot…

Backes & Strauss, the world’s oldest diamond company, is thrilled to announce the recent visit of CEO Vartkess Knadjian to Japan…

Big brand watchmakers and auction houses alike are finding that customers want bold statement pieces as well as high complications…

Backes & Strauss is delighted to announce the upcoming release of The Vitesse Collection of watches in collaboration with Her Royal Highness (HRH) Princess Michael of Kent…

Earlier this month, Backes & Strauss' Chief Executive Mr Vartkess Knadjian, was kindly invited by the De Beers Group to speak at their annual Diamond Conference in Botswana

What is the past and future of diamond and will man-made Ideal Cut diamond matter? Backes & Strauss CEO addresses these and other diamond industry concerns.

London is full of iconic places, as well as surprises and mysteries. 230-year old British luxury brand located just in the heart of Bond Street is one of those must-see spots, hidden from the map.

Behind the scene of high end watchmaking was always the most unique experience to get. Our Royal Ambassador experienced the art of craftsmanship himself and is ready to share it.

For many great watchmakers the watch comes first, the diamonds a distant second. What if the brand attains the bejewelled heights first?

Prince Michael and Backes & Strauss are partnering to honour the excellence in British craftsmanship and unique skills required to make their very high-end timepieces.