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Country & Town House 2019 - Royal Connection
Luxury watch house has announced a special partnership with His Royal Highness Prince Michael of Kent. He will be working with the brand on a limited-edition diamond watch collection.
Partnership with Lewa and Borana Conservancies
London-based Luxury Watch House, Backes & Strauss, was a proud sponsor and partner of the first Lewa Borana Ball this November. The brand generously donated its Miss Victoria timepiece for a good cause.
A Timepiece that is Heart to Find
The Backes & Strauss Renaissance diamond watch collection, with its deliciously slim cases, has had one new poetic timepieces for ladies added to the collection.
Regency on the Wrist
Inspiration behind Backes & Strauss oval-shaped watched is not an ordinary story. It is linked to the British origins of the diamond watch brand and its 230-years concept of luxury.
Oracle Times 2018 - The Unique Creations
Oracle Times talks about the story of the CEO of Backes & Strauss, Vartkess Knadjian, of over 200 years of expertise in diamond sourcing and gem-cutting.
Cocktail Watches
Women and watches was always not an easy topic. DIscover how the wristwatch end up on the female wrist and what role diamonds played in it.
A Cut from Above
For many great watchmakers the watch comes first, the diamonds a distant second. What if the brand attains the bejewelled heights first?
Elle Japan 2018 - Piccadilly Duchess
The white gold diamond watch is a true piece of jewellery set with 327 Ideal-cut diamonds including diamond bracelet. The luxury of time for a unique woman style.
Bazaar 2018 - The Piccadilly Princess
The new white gold diamond watch is a true piece of jewellery set with 327 Ideal-cut diamonds for the women wrist. The true luxury of time inspired by London
Nile's 2018 - Piccadilly Renaissance Ballerina Red Rose
Backes & Strauss presents a wrist watch for women that combines rich red rubies and Ideal-cut diamonds within the ultra-thin case, designed with the open back.
Magazine Cloud 2018 - The newest release of an elegant woman watch
The Miss Victoria collection is a true jewel with the mother-of-pearl dial and the case set with 166 Ideal-cut diamonds, set in 18k white and rose gold.
New York Times 2017 - Sparkle with no Apologies
Backes & Strauss aims to create the ultimate diamond jewellery timepiece and the starting point of each creation always begins with the diamonds itself.
Mayfair Times 2017 - Piccadilly Renaissance 33
The new rose gold diamond encrusted watch set with 2 rows of Ideal-cut diamonds would suit a wrist of both men and women having a bracelet crafted in gold
Elite Traveler 2017 - Diamonds and Watches
Backes & Strauss CEO Vartkess Knadjian speaks about being an ambassador for the art of craftsmanship and managing the oldest diamond company and the world.
i-Magazine 2016 - Oldest Diamond Company in the World
Interview with Backes & Strauss CEO Vartkess Knadjian about the Masters’ of Bespoke watches with 225 years of history as the world's oldest diamond company.
Forbes 2017 - The most crazy beautiful watches
The world's oldest diamond company creates an impressive range of high jewellery watches and unique timepieces. The Backes & Strauss Victoria Princess Red Rose.
CNN International - The Vogue of Acquiring Rough Diamonds
The vogue of acquiring rough diamonds and organizing its cutting and polishing is becoming a great interest for brands. Interview with Backes & Strauss CEO.
JFW 2017 - The best of both worlds
With the brand's rich history stretching back to 1789 and inspired by London, the Master diamond setter and watch maker created the astonishing women's luxury watch.