The undisputed Master of Diamonds since 1789, Backes & Strauss expertly polish and cut diamonds of exceptionally high quality, producing jaw-dropping diamond watches. Our specialisation is the ideal-cut diamond which creates maximum brilliance, ensuring our ladies’ diamond watches really shine. Here, we reveal the steps a diamond must go through to ensure their place in our wide range of Swiss jewellery watches - from soil to sparkle, a Backes & Strauss watch epitomises the highest level of craftsmanship and British luxury.