As the days get longer, wrist wear for women must not only complement a breezily light spring day, but also not be incongruous as its wearers flit straight from work to cocktail hour.

What is the past and future of diamond and will man-made Ideal Cut diamond matter? Backes & Strauss CEO addresses these and other diamond industry concerns.

London is full of iconic places, as well as surprises and mysteries. 230-year old British luxury brand located just in the heart of Bond Street is one of those must-see spots, hidden from the map.

Backes & Strauss in partnership with HRH Prince Michael of Kent launched a Royal Kent Collection of bespoke diamond watches this week in Japan.

Backes & Strauss is delighted to announce the new colourful dreamy collection for the female wrist. Brand invites our customers to personalise their Miss Victoria by making their own colour combinations.

Watches are now objects of self-expression, allowing the luxury of bespoke design for his or her’s unique style to appear on the wrist. Discover Backes & Strauss personalisation services.

London-based luxury watch house used the diamond heart motif consistently in their timepieces and designs. This Valentine’s, let us immerse you in our world of irresistible luxury timepieces for ladies.

Deeply rooted in British concept of luxury, London-based diamond watchmaking brand is taking a step towards partnering with the royalty to create the unique watch collection.

Backes & Strauss presents the second generation of bespoke tourbillons - King Berkeley 43. British high end brand rediscovers swiss watch design and add its diamond expertise to reaching the heights of luxury watchmaking.

Backes & Strauss Debuts Flawless Timepieces featuring yellow fancy vivid diamonds, red heart-shaped rubies, multi-coloured sapphires and special edition of tourbillon watches for men.

Backes & Strauss is releasing its third generation of tourbillons in round and square-shaped watch cases. Wristwatches feature the Ideal Cut and Baguette-cut diamonds contrasting rich green emeralds and royal blue sapphires.

Hong Kong is delighted to welcome new Backes & Strauss watches for ladies. Slim cases, heart-shaped diamonds, red rubies and the rainbow or coloured diamonds and gemstones makes these diamond pieces an object of true desire.

Beloved watches for women from Backes & Strauss - 18kt White gold Piccadilly Rainbow set with 136 white diamonds and 136 multicolour sapphires. Deliciously slim case features open-back decorated movement.

Victoria Jonquil is the definite winner among the luxury gifts for her. There is nothing more appealing then the high end watch for ladies set with the Ideal Cut coloured diamonds.

Back to classics: Backes & Strauss round-shaped Piccadilly pieces are considered to be iconic watches for everyday wear. These Swiss watches for men have already taken their fair spot under the sun in Japan.

This unique wristwatch for men illustrates mastery of watchmaking and diamond setting, combined with the passion for mathematical precision and luxury London elegance.

London-based Luxury Watch House, Backes & Strauss, was a proud sponsor and partner of the first Lewa Borana Ball this November. The brand generously donated its Miss Victoria timepiece for a good cause.

The Backes & Strauss Renaissance diamond watch collection, with its deliciously slim cases, has had one new poetic timepieces for ladies added to the collection.

Backes & Strauss, the oldest diamond company in the world, creates high-end diamond watches that was featured in Oracle Times 2018 as the coolest thing right now.