What is the past and future of diamond and will man-made Ideal Cut diamond matter? Backes & Strauss CEO addresses these and other diamond industry concerns.

London is full of iconic places, as well as surprises and mysteries. 230-year old British luxury brand located just in the heart of Bond Street is one of those must-see spots, hidden from the map.

Behind the scene of high end watchmaking was always the most unique experience to get. Our Royal Ambassador experienced the art of craftsmanship himself and is ready to share it.

Deeply rooted in British concept of luxury, London-based diamond watchmaking brand is taking a step towards partnering with the royalty to create the unique watch collection.

London-based Luxury Watch House, Backes & Strauss, was a proud sponsor and partner of the first Lewa Borana Ball this November. The brand generously donated its Miss Victoria timepiece for a good cause.

The Backes & Strauss Renaissance diamond watch collection, with its deliciously slim cases, has had one new poetic timepieces for ladies added to the collection.

Backes & Strauss has a long history of creating tourillon watches with skeleton movements. Please welcome the newcomer - Piccadilly King Tourbillon.

Inspiration behind Backes & Strauss oval-shaped watched is not an ordinary story. It is linked to the British origins of the diamond watch brand and its 230-years concept of luxury.

Women and watches was always not an easy topic. DIscover how the wristwatch end up on the female wrist and what role diamonds played in it.

For many great watchmakers the watch comes first, the diamonds a distant second. What if the brand attains the bejewelled heights first?