The demand for customisable luxury watches is on the rise and, “when it comes to understanding the true meaning of luxury”…

When it comes to understanding the true meaning of luxury, the world’s oldest diamond company is a master. For watch and jewellery maker Backes & Strauss…

Backes & Strauss, the master of diamonds unique round watch made in titanium is set with Ideal cut diamonds on the dial and at the back of the movement.

Backes & Strauss in partnership with HRH Prince Michael of Kent launched a Royal Kent Collection of bespoke diamond watches this week in Japan.

Backes & Strauss presents the second generation of bespoke tourbillons - King Berkeley 43. British high end brand rediscovers swiss watch design and add its diamond expertise to reaching the heights of luxury watchmaking.

Backes & Strauss is releasing its third generation of tourbillons in round and square-shaped watch cases. Wristwatches feature the Ideal Cut and Baguette-cut diamonds contrasting rich green emeralds and royal blue sapphires.

Hong Kong is delighted to welcome new Backes & Strauss watches for ladies. Slim cases, heart-shaped diamonds, red rubies and the rainbow or coloured diamonds and gemstones makes these diamond pieces an object of true desire.

Victoria Jonquil is the definite winner among the luxury gifts for her. There is nothing more appealing then the high end watch for ladies set with the Ideal Cut coloured diamonds.

Berkeley King 43 is a truly unique tourbillon watch for him. Apart from the obvious: diamond and sapphire set case and dial, the wristwatch also features London skyline engraved at the back of the case and diamond-set buckle.

Back to classics: Backes & Strauss round-shaped Piccadilly pieces are considered to be iconic watches for everyday wear. These Swiss watches for men have already taken their fair spot under the sun in Japan.

This unique wristwatch for men illustrates mastery of watchmaking and diamond setting, combined with the passion for mathematical precision and luxury London elegance.

Backes & Strauss, the oldest diamond company in the world, creates high-end diamond watches that was featured in Oracle Times 2018 as the coolest thing right now.

Dexters 2018 has featured the Empress Rose diamond female watch in 18k white gold with Ideal-cut diamonds as the timepieces to be passed down the generations.

Kronometry 2018 features the Piccadilly Duchess watch with quartz movement in 18k rose gold, and Victoria collection diamond watch crafted in 18k white gold.

Oracle Times talks about the story of the CEO of Backes & Strauss, Vartkess Knadjian, of over 200 years of expertise in diamond sourcing and gem-cutting.

The extensive collection of Backes & Strauss watches featured in Fifth Chukker Magazine 2018 demonstrates the mastery of diamond detail and design.

Backes & Strauss launching the Countess Victoria Imperial Topaz. The new 18k white gold diamond watch combines a set of 489 Ideal-cut diamonds and 6 Imperial Topaz.

Empress Rose, a unique watch for women is crafted with 608 diamonds. The Royal Berkeley Emperor Tourbillon is a perfect fit for men who admire Tourbillon movements.

Tatler’s Watches & Jewellery supplement features the Backes & Strauss diamond gold watch for woman Countess Victoria and the unique diamond timepiece