Backes & Strauss now available on the Lux Afrique Boutique

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Backes & Strauss is delighted to announce it is collaborating with Lux Afrique Boutique, Africa’s first luxury e-commerce platform.

Endeavouring to offer the best in luxury, Backes & Strauss and Lux Afrique Boutique have teamed up to offer an exceptional collection of Fine Watches to Africa’s discerning clients. 

About Lux Afrique Boutique

Lux Afrique Boutique is Africa's first luxury online shopping boutique revolutionising the African luxury market by delivering to all 54 countries across Africa. The Boutique, together with its 24-hour concierge service, caters for high-spending African consumers and is uniquely positioned in the high growth online luxury sector. The team are dedicated to hand-picking the world's finest, rarest and most exquisite luxury brands globally by offering it online. The curated gift service provides a completely stress-free shopping experience as a retail destination for men and women with a distinctive taste for luxury without the inconvenience of travelling to Europe. www.luxafrique.boutique

For more information, please contact:

Fathima Ebrahim
VP: Media Relations
E: Fathima.ebrahim@aop-opa.com
M: +27828018997

Laura Stewart
PR & Marketing Manager
E: laura.stewart@luxafrique.com
M: +27826031754

 

About Backes & Strauss

Backes & Strauss is the world’s oldest diamond company founded in 1789. Today, as part of the Franck Muller group, it creates luxurious, bejewelled timepieces, which are inspired by the elegance of 19th Century London.

 
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