Backes & Strauss at Paris Couture Week 2019
THINK GREEN with 245 Zambian emeralds
Backes & Strauss was proud to exhibit its one-of-a-kind masterpiece the Piccadilly Princess Emerald Green, which was created in partnership with Gemfields, at this year's Paris Couture Week.
The exciting press event, hosted by Gemfields, was held at The Four Seasons Hotel George V. Attendees ranged from publishers like Vogue, Harper's Bazaar, Tatler SCMP, The International New York Times and Xbiao, to online influencers like Brittany Xavier, Rania Fawaz, Liza Urla and Katerina Perez.
Backes & Strauss’ partnership with Gemfields
Backes & Strauss continues its collaboration with Gemfields in the creation of the unique Piccadilly Princess Royal Emerald Green timepiece. As the world's oldest diamond company, Backes & Strauss has partnered with Gemfields for its expertise as leading supplier of coloured gemstones to create another timeless masterpiece.
The exquisite quality of these vivid emeralds is attributed to the delicate and sustainable unearthing methods used in Gemfields' Kagem Mines in Zambia. "A shared dedication to environmental and human rights responsibility along with commitment to high-quality cut and polished stones are what have encouraged us to continue a partnership and create another masterpiece with Gemfields," states Vartkess Knadjian, CEO, Backes & Strauss.