Robb Report 2023 - SIAR 2023 will become Paradise for Collectors of Unique Watches
One of the most anticipated moments for fine watchmaking collectors has arrived: SIAR 2023 . The 17th edition of the International Alta Relojería México Exhibition, which from October 17 to 19 will bring together more than 40 brands to surprise attendees with this year's new launches, unique and extraordinary pieces that are not usually seen on the commercial circuit, as well as editions exclusives inspired by our country.
Since 2007, this event has been a key platform for the development of watchmaking in Mexico and Latin America, as the only show of its kind in the region, it has had the participation of more than 130 brands and 100 CEOs, it has exhibited more than 15,000 watches and has welcomed more than 52,000 visitors.
SIAR 2023
According to the Federation of the Swiss Watch Industry , Mexico is the seventh country that has grown the most in watch exports until August 2023 and this event only reaffirms the strength of the national market, becoming a benchmark in the world. deluxe.
As in other editions, the SIAR will welcome international and regional executives, master watchmakers, celebrities and friends of the brands, in an atmosphere of community and sophisticated elegance that will be perfect for exchanging all types of ideas and opinions, as well as learning from the indisputable legacy. of some brands.
Among the highlights of this great event is the attendance of Grupo Richemont with Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget and Vacheron Constantin. While the LVMH Group will also be present with its brands Bulgari, Hublot and Zenith.
Tudor, a brand belonging to the giant Rolex, will make its triumphant return to the show with a booth where you can learn first-hand about the DNA of one of the most booming brands today.
All the brands present at SIAR 2023 embody the timeless values of watchmaking, presenting new and iconic models that flaunt their great legacy, experience and innovation that in turn has successfully evolved to connect with new generations of collectors.
This year some of the most exciting brands will make their debut, starting with Longines, from the Swatch Group, with an impressive heritage dating back to 1832, Gérald Charles, Leica, the watches from the camera manufacturer, and Golden Concept, the innovative company. A Swedish company that produces custom cases for smartwatches inspired by fine watchmaking.
Among the exhibitors, there will be other brands of great historical relevance and manufacturing power, such as Bovet 1822, Chopard, Girard-Perregaux, Grand Seiko, Perrelet, and Ulysse Nardin. And also to delight attendees are independent houses such as Arnold & Son, Backes & Strauss, Bianchet, Cuervo y Sobrinos, Cvstos, De Bethune, Konstantin Chaykin, Kross Studio, Laurent Ferrier, Louis Erard, Louis Moinet, Manufacture Royale, Reservoir, Speake-Marin and Trilobe.
You'll also find two local collector favorites, Franck Muller and Jacob & Co, as well as watches from Seiko and luxurious safes and watch winders from Buben & Zorweg and Wolf.
SIAR 2023 is an invitation-only event. The event will be from October 17 to 19 from 10 a.m. to 8 p.m. at The St. Regis Mexico City. For more details follow them @siarmx