The story begins with a desire to own a masterpiece like none other…

These master creations feature custom cut diamonds of unique shapes, polished and set to perfection. The outstanding skills of our craftsmen and master polishers offer endless possibilities to creating the ultimate diamond watch.

Our bespoke service provides you with the opportunity to be involved in every step of the creation of a one-of-a-kind piece that is designed and crafted to your personal requirements.



Ideas are discussed and sketches drawn by our master designer with you.


We decide the best choice of Backes & Strauss diamonds, materials and techniques for your ultimate diamond timepiece after which the final design is then signed off by you.


Our finest gemstones are carefully hand selected in our Antwerp office and then sent to our master craftsmen at our workshops in Geneva.


Each component is lovingly hand-crafted and assembled from the watch movement, to diamonds being carefully hand-set in the workshop.

Please note that we are also able to ‘Special Order’ one of our existing pieces to your specifications.