The W1
COLECTION
Latest creations
Backes & Strauss invites you to discover the majesty of these new bejewelled timepieces. These unique pieces, once again, illustrate the Meeting of Masters, where the master diamond polisher and setter, as well as the master watchmaker, combine their passion for mathematical precision to create masterpieces both inside and out.
THE MAYFAIR EDITION
THE W1 EDITION
THE HELIOS
exclusive watches for him & her
bespoke services
As Masters of the ultimate bespoke timepiece, whether it’s to celebrate a milestone or to make an exceptional watch that emulates individuality, Backes & Strauss is honoured to accompany its clients in their pursuit of owning a unique masterpiece.
CUSTOMIZED DIALS
PERSONALISED ENGRAVING
EXPERT DIAMOND SOURCING
The World’s oldest diamond company
Established in 1789 in Hanau, Germany, we are the world’s oldest diamond company with a wealth of heritage and know-how. Today, Backes & Strauss is part of the Franck Muller group, a Swiss watchmaking company daring to imagine the future of precision Swiss horology. Our partnership is a meeting of masters, resulting in masterpieces of horology in every detail. Our story has been one of passion, determination and unrivalled craftsmanship in the pursuit of excellence.
As we celebrate our 235th anniversary this year, our mission remains to be the quintessential jewellery timepiece creator, all the while staying true to our four core values; excellence, beauty, innovation and sustainability.
Vartkess Knadjian, CEO
OFFICIAL RETAILERS
Backes & Strauss timepieces are only distributed through our exclusive boutiques and authorised retailers. This guarantees the authenticity of your watch and ensures customers have the best experience within our stores.
Backes & Strauss had the pleasure of participating in this year's World Presentation of Haute Horlogerie (WPHH)…