Held at the Grand Malagny - Backes & Strauss joined Franck Muller and Cvstos to showcase their latest collections.

There was great excitement as clients and press were able to meet in person after an absence of 3 years. We did miss our friends from Japan and China who were unable to travel due to travel restrictions.

For Backes & Strauss it was the first opportunity to showcase our partnership with football legend Dani Alves. The Dani Alves Trophy Collection which was launched in Barcelona earlier this year was the centre piece of the exhibition.

Backes & Strauss Novelties

In addition to this we announced the launch of the Helios – a 41 mm Berkeley with a manual skeleton movement housed in a titanium case with a power reserve of 48 hours.

On April 1st we all celebrated the 30th anniversary of Franck Muller in presence of the co-founders Vartan Sirmakes and Franck Muller.