Piccadilly Collection

Piccadilly One Row

The Piccadilly Collection is shaped by John Nash’s great circular junction, Piccadilly Circus, the epicentre of London, since it was built in 1819. It also connected Nash’s dramatic vision, the height of modern fashion, with Piccadilly itself, the bastion of traditional style.

This concept of an elegant connection between new and old lies at the heart of the Backes & Strauss Piccadilly Collection.



40 mm (available in 5 different sizes)


18k White Gold (also available in Rose Gold) set with one row of 44 Ideal Cut diamonds - 6.20 carats


Dial with hand-polished Numerals (available in different colours, Roman or Arabic)


Sword-shaped Hands with superwhite Luminova


One Ideal Cut diamond "The Jewel in the Crown" - 0.12 carat


FM200 Mechanical movement with automatic wiring
38 Hours
Côtes de Genève, Hand chamfering, Blue screws


Hours, Minutes and Seconds, Date between 4 and 5 o' clock


Alligator leather strap (available in different colours)


Deployment buckle or 18k White Gold ardillon buckle set with Ideal Cut diamonds
30 meters

Total carats

45 Ideal Cut diamonds - 6.32 carats



Backes & Strauss
Ideal Cut Diamonds

Every round, brilliant diamond used at Backes & Strauss is an Ideal Cut Diamond, designed to emanate optimum fire and brilliance. The perfect symmetry and proportions of an Ideal Cut diamond ensure that the light entering the stone refracts internally from 57 precisely placed facets and travels out through the top of the table, creating a mesmerising sparkle.

We work with only the highest specification diamonds. All Ideal Cut diamonds used at Backes & Strauss are of D, E or F colour and internally flawless with only a very, very slight inclusion.