Piccadilly Collection

Piccadilly Baguette

Interior Set With Diamonds

The Piccadilly Collection is shaped by John Nash’s great circular junction, Piccadilly Circus, the epicentre of London, since it was built in 1819. It also connected Nash’s dramatic vision, the height of modern fashion, with Piccadilly itself, the bastion of traditional style.

This concept of an elegant connection between new and old lies at the heart of the Backes & Strauss Piccadilly Collection.



40 mm (available in 5 different sizes)


18k Rose Gold (also available in White Gold) set with 48 Baguette Cut diamonds - 11.02 carats


Dial with hand-polished Numerals (available in different colours, Roman or Arabic) set with 64 Ideal Cut diamonds - 0.50 carats


Sword-shaped Hands with superwhite Luminova


One Ideal Cut diamond "The Jewel in the Crown" - 0.12 carat


FM200 Mechanical movement with automatic wiring
38 Hours
Côtes de Genève, Hand chamfering, Blue screws


Hours, Minutes and Seconds, Date between 4 and 5 o' clock


Alligator leather strap (available in different colours)


Deployment buckle or 18k Rose Gold ardillon buckle set with Ideal Cut diamonds
30 meters

Total carats

113 Baguette Cut and Ideal Cut diamonds - 11.64 carats



Backes & Strauss
Baguette Cut Diamonds

The Baguette Cut is named due to its long rectangular shape after the French word ‘baguette’. This cut came out of the Art Deco movement of the 1920’s and 30’s, its geometric form widely popularised by the design and architecture of the period.

Unlike round diamonds, the shape of the Baguette allows them to be set side-by-side without gaps. The effect of this unbroken display of diamonds creates the startlingly beautiful invisible setting.