Our Masterpieces

The Piccadilly Princess

Royal Colours

As Masters of Diamonds since 1789, Backes & Strauss possess exceptional expertise to create bespoke pieces. These master creations feature custom cut diamonds of unique shapes, polished and set to perfection.

The outstanding skills of our craftsmen and master polishers offer endless possibilities to creating the Ultimate Diamond Watch.



37 mm


18k White Gold case set with 22 Natural Coloured Diamonds – 9.04 carats


Dial set with White and 65 Natural Coloured diamonds – 3.37 carats


Sword-shaped hands


Quartz movement


Hours and Minutes


Jewellery Bracelet in 18k White Gold set with 138 White and Natural Coloured Diamonds – 26.28 carats

Total carats

225 White and Natural Coloured diamonds – 38.69 carats



Backes & Strauss
Piccadilly Princess Royal Colours Diamonds

No two examples of the Piccadilly Princess Royal Colours will be alike, nor can they be - because each watch is created using a unique, hand-picked selection of white and fancy-coloured diamonds which are individually set to create an unrepeatable, one-off pattern.

The unique piece is created by hand-setting 'royal colours' diamonds of no fewer than 10 different cuts on the dial, case and bracelet. Combining the various cuts (Baguette, Cushion, Marquise, Oval, Pear, Princess, Ascher, Emerald, Heart and Ideal Cut) creates an impression of a piece that has been formed by a happy coincidence of nature, almost as if diamonds had been casually scattered across the watch.
Each of the 225 stones - one to mark every year since Backes & Strauss was founded - has been set in a process taking hundreds of hours of our master craftsmen.