The Oldest Diamond
Dealers in the World
Backes & Strauss launched an exclusive watch brand, creating masterpieces in the workshops of Franck Muller Watchland
Max Strauss, second founding father.

Marriage with such an expert watchmaker produces the most elegant timepieces featuring diamonds of the finest quality custom cut into unique shapes, polished and then hand set to perfection.
Drawing on our history & heritage with the outstanding skill of our craftsmen and master polishers, Backes & Strauss are able to offer endless possibilities in creating the ultimate diamond watch.


As the Key Source of Inspiration

Backes & Strauss watches draw heavily on the London heritage. In the early 19th century, when Georg Backes established his company in London, the British capital was already a cosmopolitan centre buzzing with activity. The Backes & Strauss family followed with interest the advances in technology and transportation that allowed the expansion of the British Empire.

  • regent street

  • berkeley square

  • piccadilly circus

The House of

Backes & Strauss

Visit the House of Backes & Strauss, located at the heart of Mayfair on 21-22 Grosvenor Street, for an exclusive viewing our our latest collections.